The 7 Traits of a Good Marketing Writer
I’m going to share two things today …
First. There are at least …
7 Traits of a good marketing writer:
1. Understand the human condition.
2. Know how to tap into human emotions.
3. Know how to communicate in a heart-felt way.
4. Really care.
5. Study the product and know how it will genuinely benefit customers.
6. Prove the product and the company are real and that the company cares about their customers, by offering high quality — backed by a real guarantee.
7. Know how motivate, inspire and to sell.
What more is there to say about marketing copy — or copywriting? It’s ‘thinking on paper,’ like Jay Abraham says. Or, it’s ’salesmanship in print,’ a phrase, I think, Dan Kennedy coined.
The second thing I want to share …
Have you seen the T. Boone Pickens’ web site?
You must go see it. Here’s one of the biggest oil moguls on the planet, advocating alternative energy! Now, that sounds pretty genuine to me. I’ll look into it closer and see what I can see. (Hope it’s real.)
I have more than a passing interest in alternative energy, as I think everyone who’s breathing should have. Otherwise, the breaths we take may not be worth it before too long.
I think finding alternative energy sources and using them is a planetary imperative. Yeah, it’s that serious.
OK, two thoughts for today … that’s enough. When you’re looking for a great marketing writer (copywriter), be sure you find one who knows the 7 points!
And for alternative energy ideas, check out T. Boone Pickens. I think he’s one of the ‘good guys.’
Salut,
Carolyn
