How to Maximize Marketing Communications
Are you making your marketing communications work overtime for you?
If not, you definitely should be! By that, I mean you should ensure that every, single marketing message in every, single marketing medium you use — includes your brand, personality and value proposition.
All too often, company owners or CEOs (large and small) don’t really understand they are in the marketing business. They may sell products or offer services, but they are ALL in the marketing business.
So, it would behoove you to pay very close attention to what’s happening in your marketing. What ARE the communications messages saying about you and your company?
I suggest that unless you, the one at the top, work very closely with your marketing VP or director or an outsourced professional … to ensure everything that goes out is reflecting how YOU want you and your company to be perceived in the market place.
Hopefully, you will have someone you trust to manage this for you, but you need to work closely to establish some guidelines, beginning with your mission and vision statement — making sure what you stand for is always being supported, by your various marketing messages.
Here are a few things to do to guarantee your brand, personality and value proposition are always included in everything that goes out to the market place:
1. Start with a well-thought-out mission statement.
2. Make sure everyone, not only your marketing department, but everyone in the company is aware and ‘on board’ with the mission.
3. Understand that every employee is an ambassador for your company. And have some kind of effective internal communications program in place as well.
4. Be involved in creating the communications plan. It’s VITAL to your organization’s healthy growth.
5. Set up some kind of system whereby you know what’s going out, where it’s going to and that it includes the BIG 3.
These are just a few of the bare bones minimum things all owners or CEOs need to pay attention to, I believe.
And remember, to maximize your marketing communications to the fullest, YOU need to be a ‘change artist for good.’ Your leadership can help you and your company join the ranks of more self-aware, socially responsible companies everywhere …
and, thereby, be the kind of company existing and new customers will want to buy from.
It’s a great phonomenon, isn’t it? When you do the right thing, more and more consumers are apt to do business with you. I write about the socially responsible movement that’s sweeping the world of business in a soon to be released report. (If you leave your name and email address in a comment or the contact form, I’ll be sure to send you one.)
Now get to maximizing your marketing communications — and let the world know how wonderful you are!
Till next time,
Carolyn
http://www.marcommagic.com
Master Artist of Genuine, Inspired Connections
