The Marketing ‘Kiss of Death’
What do you think the marketing ‘kiss of death’ is?
You may think it’s not having the budget to do what you know you need to.
Or, you may think it’s not being the #1 producer or the best manufacturer or having the sexiest product or a large enough list?
Whatever you think it is — you’re probably wrong in my studied opinion.
No, I believe the kiss of death in marketing is when you FAIL to make a High ROI offer.
You can have a great site, have a great product or service, provide an excellent return policy, offer free trials at the right time and even provide unbeatable customer service.
But if you do not make them an offer that anyone would be a fool to pass up … your offer (and sales) will fizzle, instead of sizzle.
No amount of crafty copywriting can overcome a bad offer. It just can’t happen.
So, if you’ve gone to the trouble of investing your blood, sweat and tears into your business, please bite the bullet and make them a remarkable offer that’ll make them say, “Now that’s an offer I can’t refuse!”
And always take away the risk with your guarantee. And always give more than they’d expect.
Make them a high ROI offer, and you’ll have a customer who will be eager to take you up on your next offer. And, of course, you must have great copywriting that’ll keep them reading, till they get to your offer.
Just ask yourself what you’d respond to? For me, it’s straightforward copywriting that doesn’t insult my intelligence and a fantastic offer. We want MORE for our money, right? It’s just human nature.
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